Financial performance - Canadian Industry Statistics

Browse for an industry Glossary

Other direct selling establishments - 45439

Here you will find information on average revenues, expenses and profits for small and medium-sized businesses in this sub-sector. You can use this information to see how your business measures up to the competition.

The links below provide two views of reports with different parameters. Other reports are available with other selections such as Provinces/Canada, Incorporation Status, Distribution, Value and Industry. A customized report, including the ability to add your own data; export reports to Excel and search for other NAICS reports, is available from the Financial Performance Data application.

Revenue range:
Annual revenues $30,000 - $5,000,000
Provinces/territory/Canada:
Canada
Incorporation status:
All businesses
Note: Balance sheet information is not available for all businesses and unincorporated businesses under the incorporation status.
Distribution by:
Total revenue
Value in:
Thousands of dollars
Data year:
2021
Industry:
Other direct selling establishments - 45439

N/A = Data not available based on selected status

Report by revenue in thousand of dollars
  Whole
industry
(reliability)		 Bottom
quartile
(25%)		 Lower
middle
(25%)		 Upper
middle
(25%)		 Top
quartile
(25%)		 Percentage of
businesses
reporting
Number of businesses 9,735
Revenue range:
Low ($000) 30 30 48 85 201
High ($000) 5,000 48 85 201 5,000
REVENUES AND EXPENSES (thousands of dollars) - Averages
Total revenue 241.3B 38.1 64.6 129.6 732.8 100.0
Sales of goods and services N/A N/A N/A N/A N/A N/A
All other revenues N/A N/A N/A N/A N/A N/A
Cost of sales (direct expenses) 115.9B 8.0 14.5 36.3 404.6 60.9
Wages and benefits 3.9B 0.1 0.4 0.9 14.0 6.1
Purchases, materials and sub-contracts 116.1B 8.2 14.6 36.6 404.9 60.1
Opening Inventory 19.9B 2.6 3.7 6.9 66.5 25.3
Closing inventory 24.0C 3.0 4.2 8.1 80.8 26.5
Operating expenses (indirect expenses) 67.4C 13.3 21.0 39.8 195.5 89.2
Labour and commissions 20.3C 0.8 2.1 7.5 70.7 24.3
Amortization and depletion 3.0B 0.9 1.3 2.1 7.7 54.2
Repairs and maintenance 1.3B 0.2 0.4 0.8 3.8 24.8
Utilities and telephone/telecommunication 2.5C 0.9 1.2 2.0 6.1 64.3
Rent 5.3C 1.1 1.7 3.5 14.9 32.7
Interest and bank charges 1.2C 0.2 0.4 0.8 3.4 33.0
Professional and business fees 4.0C 0.8 1.4 2.3 11.4 69.2
Advertising and promotion 6.4E 1.1 1.6 3.2 19.8 56.7
Delivery, shipping and warehouse expenses 2.7B 0.5 0.8 1.6 7.9 30.9
Insurance 1.2C 0.2 0.4 0.8 3.4 33.6
Other expenses 19.4C 6.6 9.6 15.1 46.4 87.5
Total expenses 183.3B 21.3 35.5 76.1 600.1 89.8
Net profit/loss 58.0B 16.8 29.1 53.5 132.7 99.9
BALANCE SHEET (thousands of dollars) - Averages
Total assets N/A N/A N/A N/A N/A
Total current assets N/A N/A N/A N/A N/A
Accounts receivable N/A N/A N/A N/A N/A
Closing inventory N/A N/A N/A N/A N/A
Other current assets N/A N/A N/A N/A N/A
Net tangible and intangible assets N/A N/A N/A N/A N/A
All other assets and adjustments N/A N/A N/A N/A N/A
Total liabilities N/A N/A N/A N/A N/A
Total current liabilities N/A N/A N/A N/A N/A
Current bank loans N/A N/A N/A N/A N/A
Other current liabilities N/A N/A N/A N/A N/A
Long term liabilities N/A N/A N/A N/A N/A
Total equity N/A N/A N/A N/A N/A
FINANCIAL RATIOS Averages
Current ratio N/A N/A N/A N/A N/A
Debt to equity ratio N/A N/A N/A N/A N/A
Interest coverage ratio 49.2 73.7 76.9 68.8 39.8
Debt ratio N/A N/A N/A N/A N/A
Revenue to equity ratio N/A N/A N/A N/A N/A
Revenue to closing inventory ratio N/A N/A N/A N/A N/A
Current debt to equity (%) N/A N/A N/A N/A N/A
Net profit to equity (%) N/A N/A N/A N/A N/A
Net fixed assets to equity (%) N/A N/A N/A N/A N/A
Gross margin (%) 52.0 79.1 77.5 72.0 44.8
Return on total assets (%) N/A N/A N/A N/A N/A
Collection period for accounts receivable (days) N/A N/A N/A N/A N/A
PROFITABLE vs NON-PROFITABLE BUSINESSES (thousands of dollars)
Profitable
Percentage of businesses (%) 88.2 N/A N/A N/A N/A
Total revenue 241.2B 38.1 64.7 129.6 733.4
Total expenses 170.3B 16.8 29.6 66.2 569.4
Net profit 70.9B 21.3 35.1 63.3 164.1
Non-Profitable
Percentage of businesses (%) 11.8 N/A N/A N/A N/A
Total revenue 241.9C 38.3 64.3 130.1 728.1
Total expenses 280.6C 54.0 79.9 154.8 825.8
Net loss -38.7C -15.7 -15.6 -24.7 -97.7

Source: Statistics Canada – Financial Performance Data

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