Summary - Canadian Industry Statistics

Definition

This industry group comprises establishments primarily engaged in:creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or with other media.

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  These establishments are organized to provide a full rand of services (through in-house capabilities or subcontracting), including advice, creative services, account management, media planning and buying and production of advertising material.

  Exclusions

  Establishments primarily engaged in:
  conceptualizing and producing graphic designs, but not placing the advertising with media (see 541430
  Graphic design services)
  providing marketing consulting services (see 541611 Administrative management and general
  management consulting services)
  purchasing advertising space from media outlets and reselling it to advertising agencies or individual
  companies directly (see 541830 Media buying agencies)
  selling media time or space for media owners (see 541840 Media representatives)
  creating direct mail advertising campaigns (see 541860 Direct mail advertising)
  writing promotional messages, but not placing the advertising with media (see 541891 Specialty
  advertising distributors)