Summary - Canadian Industry Statistics
Marketing research and public opinion polling - 54191
Definition
This industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.
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Example Activities:
Broadcast media rating services
Market analysis or research services
Political opinion polling services
Public opinion polling services
Public opinion research services
Sampling services, statisticalExclusions
Establishments primarily engaged in:
providing advice on marketing strategies (see 541611 Administrative management and general
management consulting services)
conducting fundamental and experimental research in economics, sociology, and related fields (see
541720 Research and development in the social sciences and humanities)
Businesses
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View financial data for 2021 based on industry averages for SME's.
Average revenue
Profitable
Salaries and wages
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