Summary - Canadian Industry Statistics

Marketing research and public opinion polling - 54191

Definition

This industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

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    Example Activities:
    Broadcast media rating services
    Market analysis or research services
    Political opinion polling services
    Public opinion polling services
    Public opinion research services
    Sampling services, statistical

    Exclusions

    Establishments primarily engaged in:
    providing advice on marketing strategies (see 541611 Administrative management and general
    management consulting services)
    conducting fundamental and experimental research in economics, sociology, and related fields (see
    541720 Research and development in the social sciences and humanities)

Businesses

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Financial performance

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Salaries and wages

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