Summary - Canadian Industry Statistics

Definition

This industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

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  Example Activities:
  Broadcast media rating services
  Market analysis or research services
  Political opinion polling services
  Public opinion polling services
  Public opinion research services
  Sampling services, statistical

  Exclusions

  Establishments primarily engaged in:
  providing advice on marketing strategies (see 541611 Administrative management and general
  management consulting services)
  conducting fundamental and experimental research in economics, sociology, and related fields (see
  541720 Research and development in the social sciences and humanities)