HERSHEY'S BUILD-A-BUNNY / CASSE-TÊTE DE LAPIN & Design — 2051423
Application number
2051423
Registration number
TMA1201137
Type(s)
Design, Position
Category
Trademark
CIPO Status
REGISTERED
TM5 status
LIVE/REGISTRATION/Issued
and Active
The trademark application has been registered with the Office.
Filed
2020-09-14
Registered
2023-10-04
Registration Expiry Date
2033-10-04
Registered Owner
HERSHEY CANADA INC.
5750 Explorer Drive Suite 500
Mississauga
ONTARIO L4W0B1
Agent
ESPRIT LAW & IP AGENCY /
ESPRIT DROIT & AGENCE DE PI
4060 St-Laurent Blvd., Suite 110
Montreal
QUEBEC H2W1Y9
Documents
Trademark description
The trademark consists in whole or in part of the positioning of a sign. The trademark consists of a Design containing five large shapes being pieces of a chocolate puzzle, two of which are held by a bunny on grass, a chocolate bar formed by smaller puzzle pieces, an egg, a bird, and the words HERSHEY'S, BUILD-A-BUNNY, CASSE-TÊTE DE LAPIN on the top, as shown in the visual representation. The candy bar wrapper shown in dashed lines does not form part of the trademark but is included merely to show the Position of the Design.
Index headings
- HERSHEY'S BUILD-A-BUNNY CASSE-TÊTE DE LAPIN
Vienna information (Code & Description)
- 3.5.1
- Rabbits, hares
- A 3.5.25
- Animals of series V in costume or personified
- 3.7.21
- Other birds
- A 3.7.24
- Birds or bats stylized, in shadow or in silhouette
- 5.5.4
- Marguerites, sunflowers, daisies
- 5.5.19
- Other flowers, blossoms -- Notes: (a) Including flowers or blossoms of trees (cherry trees, peach trees, apple trees) and of bushes. -- (b) Including flowers of protea and strelitzia.
- A 5.5.20
- Stylized flowers
- A 5.5.21
- One flower
- 5.11.1
- Algae, seaweeds and other plants
- A 5.11.11
- Grasses
- 8.1.19
- Chocolate, confectionery -- Note: Including chewing gum.
- A 8.1.20
- Slabs of chocolate
- 8.7.11
- Eggs of all kinds, cooked eggs
- 19.3.3
- Small non-cylindrical or non-elliptical containers
- A 19.3.5
- Sachets
- 25.7.1
- Surfaces or backgrounds covered with repeated geometrical figures or designs
- A 25.7.7
- Surfaces or backgrounds covered with dots
- 25.7.20
- Surfaces or backgrounds covered with lines or bands
- 26.4.2
- Rectangles
- A 26.4.5
- One quadrilateral
- A 26.4.6
- Quadrilateral figures with one or more convex or concave sides -- Note: Not including elongated surfaces with one or more convex or concave sides (25.3.1).
- A 26.4.15
- Quadrilaterals containing representations of animals or parts of animals' bodies or plants
- A 26.4.16
- Quadrilaterals containing other figurative elements
- A 26.4.18
- Quadrilaterals containing one or more letters
- A 26.4.24
- Quadrilaterals with dark surfaces or parts of surfaces
Goods (Nice class & Statement)
- 30
- (1) Chocolate and candy.
Action History
| Action | Action date | Due date | Comments |
|---|---|---|---|
| Filed | 2020-09-14 | ||
| Created | 2020-09-14 | ||
| Formalized | 2020-09-14 | ||
| Pre-Assessment Letter Sent | 2022-04-20 | Acceptable Goods or Services | |
| Search Recorded | 2022-12-08 | ||
| Examiner's First Report | 2022-12-08 | 2023-06-08 | |
| Approved | 2023-06-19 | APPROVED BY PROGRAM EX200M1 | |
| Approval Notice Sent | 2023-06-19 | APPROVED BY PROGRAM EX200M1 | |
| Advertised | 2023-07-12 | Vol.70 Issue 3585 | |
| Registration Pending | 2023-10-04 | ||
| Registered | 2023-10-04 | 2033-10-04 | |
| Agent Changed | 2025-06-02 | From/De: 9150 To/A: 23515 |