eSupply Canada
Industrial supplies
Location: Saugeen First Nation, Ontario
Grant: Boost Your Business Technology
Digital Advisor: eCommerce Canada
"
You can build a website, but it doesn’t necessarily mean you know how to promote your business. So to have an expert to help guide you is key."
Indigenous business success: office essentials and community support
eSupply Canada is an online distributor of office janitorial and industrial supplies. A completely digital operation with distribution centres in British Columbia, Alberta, Ontario and Quebec, eSupply Canada has carved out a niche for itself as a way for customers to invest their money in local Indigenous communities while purchasing premium products for their business. “
As an Indigenous entrepreneur, I believe it’s important that folks are moving into this space and taking advantage of it
,” noted founder Steven Vanloffeld.
The Challenge
Vanloffeld was looking for a way to effectively monitor and improve eSupply’s online performance. “
When you’re growing a company, you don’t necessarily have the time or the expertise to look at your digital assets and see how well they’re meeting your needs
,” he said. Vanloffeld heard about CDAP and applied right away. The application process was easy, and once approved for the grant, eSupply began working on a digital adoption plan with eCommerce Canada that focused on an effective creative strategy and updated technology to monitor online performance indicators.
Results from their digital adoption plan
Efficiency
Ability to efficiently monitor digital performance
Customer Reach
Developing a creative strategy to achieve a raised profile
Profitability
5X return on investment for online marketing