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Intellectual property strategy
Intellectual property (IP) plays a critical role in exploiting the growth and innovation potential of businesses. An IP strategy for your business can help extract value from existing products and services, create new revenue streams and raise capital.
Discover resources

Discover resources
Learn from resources worldwide on different aspects of building an IP strategy, such as ownership, management, market assessment and valuation.
Start by reading
Canada's IP Strategy
The Government of Canada is making sure that Canadian businesses, creators, entrepreneurs and innovators have access to the best possible IP resources through IP awareness, education and advice; strategic IP tools for growth; and IP legislation.
Topics related to developing your IP strategy
IP strategy
Lexology
MaRS
Swiss Federal Institute of Intellectual Property
IP ownership
IP Australia
MaRS
IP management
Europe
- European Patent Office – IP Teaching Kit: IP Management
IP Management provides you with teaching material about IP management, strategy and commercialization. - Innovaccess – IP Management: Different Strategies of IP
Montréal InVivo
- The impact of patent timing
- Co-development agreement: How to play by the rules with your business partner
World Intellectual Property Organization
- Managing the IP Assets of Your Small and Medium-Sized Enterprises (SMEs)
- Some Important Steps to be Considered While Developing an IP Strategy
Market assessment
University of Manitoba
IP valuation
Europe
- IPR Helpdesk – IP valuation methods in practice
- IPR Helpdesk – Fact Sheet: IP Valuation
World Intellectual Property Organization
- IP Panorama – Learning module 11: IP Valuation
- SMEs – Articles on IP valuation
Tools

Tools
Put these great tools to use when creating your own IP strategy!
- Business Development Bank of Canada and Canadian Intellectual Property Office – IP strategy assessment
- IP strategy online course
This course is provided by the Centre for International Governance Innovation and shows how IP can be strategically leveraged to advance business objectives. - ipHandbook of Best Practices – IP Strategy
- MaRS – Entrepreneur workbooks
- World Intellectual Property Organization – IP Management Training Program
The objective of the program is to create a critical mass of trainers in a country who have the basic knowledge, skills and experience to provide preliminary IP assistance to students, entrepreneurs and small and medium-sized enterprises (SMEs) on effective IP asset management to enhance the competitiveness and sustainability of the SMEs in the domestic and international markets.
Find an expert

Find an expert
You can get help and advice on creating your own IP strategy from the organizations below:
Canadian Intellectual Property Office
IP agents
Other experts
- Government of Canada
- Provincial
- British Columbia – Innovate BC
- Regional
- Small business
- Women
- Communitech – Fierce Founders Accelerator
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