Trademarks – Learn the basics

Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Learn how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.

Learning outcomes

In this module, you will learn:

  • what a trademark is
  • what you can and cannot register as a trademark
  • how trademarks can be a valuable business asset
  • the steps involved in filing a trademark application
  • best practices on managing your trademark portfolio

This module is recommended for:

  • entrepreneurs
  • innovators
  • creators
  • Canadian small and medium-sized businesses