Did you come up with a unique name or logo for the products or services you offer? Did you develop a brand identity and image for consumers to recognize in the marketplace? Learn how registering a trademark can protect your brand and give you a competitive advantage over others. Learn why trademarks matter.
Learning outcomes
In this module, you will learn:
- what a trademark is
- what you can and cannot register as a trademark
- how trademarks can be a valuable business asset
- the steps involved in filing a trademark application
- best practices on managing your trademark portfolio
Audience
This module is recommended for:
- entrepreneurs
- innovators
- creators
- Canadian small and medium-sized businesses