Purpose
To ensure Canadians are aware of the Government of Canada's actions in relation to economic development in Northern Ontario, communications requirements have been developed to ensure financial support through FedNor is appropriately recognized.
This page describes the Recipient's responsibilities and financial obligations involving communications activities related to the supported Project. In addition, it serves as a style guide for the production of promotional material and signage, as required under the conditions of your contribution agreement.
General Principles
The Recipient will work with FedNor officials to undertake communications activities to ensure the Government of Canada's financial contribution to the Project is appropriately recognized. While specific requirements may vary depending on the Project, necessary communications activities will generally include:
- Organizing events and announcements
- Ensuring federal visibility on promotional materials
- Production and display of recognition signage
Both official languages will be used for the production of information destined to the public, including promotional material (print and electronic), signs, plaques and other such material.
Organizing Events and Announcements
As the Recipient, you are required to work in cooperation with FedNor officials to organize the Project approval announcement and any other event deemed necessary to ensure appropriate recognition for the Government of Canada's contribution to the Project. These may include milestone events such as ground-breaking and ribbon-cutting ceremonies.
When asked by FedNor officials, the Recipient will help to coordinate the event/announcement by identifying a mutually agreeable venue, date and time. The Recipient may be responsible to invite stakeholders and community leaders, in consultation with FedNor.
To ensure appropriate federal visibility, a Government of Canada backdrop, lectern sign and Canada flags – to be provided by FedNor – should be displayed where/when appropriate.
Responsibilities
The Recipient will, in consultation with FedNor:
- Assist with all local arrangements (e.g., venue, seating, produce shovel for ground-breaking);
- Help produce invitation and guest list and distribute invitations;
- Recommend a Master of Ceremonies, if required;
- Arrange for refreshments, if desired; and
- Arrange for a podium and public address system, if appropriate.
Ensuring federal visibility on promotional materials
As a funding recipient, you are required to ensure appropriate federal logos, taglines, and text are used in the production of all promotional material related to the funded project, including, but not limited to advertising (print, radio and television), brochures, websites and signage.
When the use of the FedNor corporate signature or Canada wordmark is mandated, please note they should be of corresponding size. Vertical and horizontal examples can be found in Figure 1 and 2.
Figure 1
Figure 2
For any print material where a FedNor project is mentioned, including but not limited to newspaper advertising, brochures and promotional signage, both the FedNor corporate signature and the Canada wordmark must be used.
Internet
For website usage, symbols must appear on the index (main) page, with a hyperlink to http://fednor.gc.ca.
Radio
For radio advertising, the tag line "Proudly supported by the Federal Economic Development Agency for Northern Ontario" must be included at the conclusion of the spot.
Television
For TV advertising, the tag line "Proudly supported by" must be used in addition to the FedNor corporate signature and Canada wordmark. The FedNor corporate signature should be placed to the left and the Canada wordmark to the right.
Recruitment advertising
The following text should be included in job postings for positions funded by FedNor:
This position is supported by the Federal Economic Development Agency for Northern Ontario.
Both the FedNor corporate signature and the Canada wordmark must be included.
Note for electronic job bulletin boards:
There is no requirement for logos but the phrase, "This full-time position is partially funded by Federal Economic Development Agency for Northern Ontario" must be included. Note that if recipients post available positions on Service Canada's website, they will be translated free-of-charge and distributed across Canada.
Production and display of recognition signage
FedNor signage guidelines have been established to highlight federal investments in economic development initiatives in Northern Ontario, allowing Canadians to easily identify federally funded projects contributing to job creation and economic growth in their communities.
Because of the wide variety of projects supported by FedNor, the requirement to produce a sign or plaque will be determined on a project-by-project basis. Generally, if a sign or plaque is required, the type and size of signage will be determined based on the dollar value of FedNor’s contribution to the Project.
Examples of projects that require external project signs include visible construction projects such as the extension of municipal services to industrial parks or the construction of a hangar at a municipal airport. Plaques (indoor and outdoor) are typically required for all projects tied to a permanent physical presence or structure that is frequented by the general public (e.g. waterfront development, small business centre). Projects such as feasibility studies or youth internships, for example, would not require signage.
Recipients whose projects require signage, as determined by FedNor, will be able to claim the cost of production and installation as an Eligible Cost. As the Recipient, you are responsible for producing and erecting Project signs, as required.
Identified projects will generally require one of two types of signage, or sometimes both:
External Project Signs (Temporary)
- External Project Signs are required for visible construction projects where financial assistance from FedNor exceeds $100,000. Signs may still be required for projects receiving less assistance. This will be determined by FedNor on a project-by-project basis.
- Costs for External Project Signs will be part of the Project’s Eligible Costs, as per the “Eligible Costs” section.
- Signage will be produced in both official languages.
- The Recipient will submit proofs via email or fax of the External Project Sign design for approval by FedNor.
- The Recipient will ensure that the Project signs are erected in prominent locations at the Project site as soon as possible upon the start of the Project, no later than 10 days after the start of construction. Signs should remain in place for up to 30 days following Project completion.
- The Recipient is responsible for sending to FedNor, within 30 days of installation, a photograph that portrays the erected sign in relation to the Project.
- External Projects Signs will follow the approved design and guidelines.
Dimensions and installation
Signs must be 120 cm high by 240 cm wide (4 feet by 8 feet) and must be erected at the most visible location on the construction site using two 8-foot posts. Signs should be freestanding, securely assembled and erected, away from other distracting signs. No other signs should be attached to the Project sign.
Content
All signage must use approved, bilingual text to recognize the Government of Canada’s support of the Project. Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production.
Symbol usage and placement
All signage must contain the Canada wordmark, as well as the FedNor corporate signature, and any other logos as may be deemed necessary.
Plaques (Permanent)
- Plaques (indoor or outdoor) are required for all projects tied to a permanent physical presence or structure that is frequented by the general public, where financial assistance from FedNor exceeds $50,000. Plaques may still be required for projects receiving less assistance. This will be determined by FedNor on a project-by-project basis.
- Costs for Plaques will be part of the Project’s Eligible Costs, as per the “Eligible Costs” section.
- Plaques will be produced in both official languages.
- The Recipient will submit proofs via email or fax of the Plaque design for approval by FedNor.
- The Recipient will ensure that the Plaque is erected in a prominent location at the Project site as soon as possible upon the start of the Project.
- The Recipient is responsible for sending to FedNor, within 30 days of installation, a photograph that portrays the installed Plaque in relation to its surroundings.
- Plaques will be prepared following the approved design and guidelines.
Type, dimensions and installation
Plaque type and dimension will be determined by FedNor on a project-by-project basis. The following are typical options:
- Indoor
- Wooden (11” X 15”)
- Stone (12” X 24”)
- Outdoor
- Aluminum (18” X 24”)
- Aluminum (24” X 36”)
- Stone – Wall (12” X 24”)
- Stone – Ground (30” X 36”)
Plaques must be erected securely in a highly visible location, away from other distracting signs.
Content
All plaques must use approved, bilingual text to recognize FedNor’s support of the Project.
Symbol usage and placement
All signage must contain the Canada wordmark, as well as the FedNor corporate signature, and any other logos as may be deemed necessary.
Recipients must obtain sign-off from their FedNor project officer on signage mock-ups prior to sign production.
Eligible Costs
Recipients whose projects require signage, as determined by FedNor, will be able to claim the cost of production and installation, to the maximum noted, as an Eligible Cost.
| Dimensions: | 120 cm high by 240 cm wide (4 feet by 8 feet) |
|---|---|
| Production: | $750 (including two 8-foot posts) |
| Shipping/Installation: | $750 |
| Total: | $1500 |
| Eligible Costs for plaques include mounting hardware, if required. | |
|---|---|
| Indoor | |
| Wooden (11” X 15”) | $100 |
| Stone (12” X 24”) | $750 |
| Outdoor | |
| Aluminum (18” X 24”) | $150 |
| Aluminum (24” X 36”) | $250 |
| Stone – Wall (12” X 24”) | $750 |
| Stone – Ground (30” X 36”) | $750 |