Women Entrepreneurship Strategy success story: Bennic Dairy Bar

"I worked as a nurse for 16 years, which gave me no knowledge of entrepreneurship. Solution: Repreneuriat (New Brunswick Economic Development and Employability Network, funded by the WES), gave a me a lot of help. I learned what my strengths and weaknesses were, and they created a development program specifically tailored to me. Along with some great coaching, this really helped me excel as a businesswoman."

Cécile Léger, Owner, Bennic Dairy Bar

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[Text on screen: Women Entrepreneurship Strategy Success Story – Cremerie Bennic Dairy Bar]

[Interview with Cécile Léger interspersed with clips of Cremerie Bennic Dairy Bar, of Cécile and her parents working and talking, and of ice cream and other dairy products being prepared.]

[Text on screen: Cécile Léger / Owner of Cremerie Bennic Dairy Bar]

I'm Cécile Léger. I'm the owner of the Cremerie Bennic Dairy Bar in Dieppe, New Brunswick. I became the owner in 2018 after my parents sold it. We first opened our doors in 2011 in a small building on Mountain Road, in Moncton. My parents wanted to retire, so I made a big decision—and a career change.

I worked as a nurse for 16 years. Of course, as a profession, nursing did not give me any entrepreneurship knowledge. So I sought help and turned to Solution: Repreneuriat, a government program that gave me a lot of help. My biggest challenge, really, was achieving a good work-life balance. I learned what my strengths were and what the challenges were.

They prepared a program specifically tailored to me and were able to offer me coaching as well. I realized what I needed to work on and discovered where to go for support. It really allowed me to excel as a business owner and as a businesswoman. I think the most important thing is to get help and not be afraid of getting help.

There really are programs and people that are there to help us. Of course, as women, we're sometimes under a lot of pressure, with everything going on at home, and with kids, and everything going on at work. It's important to have a balance between the two and also to take care of ourselves and take the time to do the things we love.

[Text on screen: Find out how the Women Entrepreneurship Strategy can help you. Visit canada.ca/women-entrepreneurship]

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