Women Entrepreneurship Strategy success story: Tease Tea & Wellness Blends

"Thanks to the funding we received from the Women Entrepreneurship Strategy, not only were we able to reinvest in our retail collection of tea blends and launch into over 350 stores across Canada and the US, but we were able to double our exporting amounts into the United States and enter new markets. If I had to give advice to other women entrepreneurs, it would be to go find your networks and find your community … You might not realize how many programs there are out there to help you and all it takes is a little time to find them."

Sheena Brady, Founder, Tease Tea and Wellness Blends
Transcript

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[Text on screen: Women Entrepreneurship Strategy Success Story – Tease Tea]

[Interview with Sheena Brady interspersed with clips of her company's tea products and some botanical ingredients, Sheena working while drinking tea, Sheena interacting with an employee and discussing an order, and the employee working in the store room.]

[Text on screen: Sheena Brady / Tease Tea]

I'm Sheena Brady and I'm the founder of Tease Tea. We create all-natural tea and botanical-infused essentials to help elevate your everyday wellness rituals. I launched Tease Tea back in late 2013, and it's hard to believe that now we're going on 10 years this coming December.

I started Tease Tea as a creative escape from a demanding career in hospitality leadership. I discovered the world of functional tea and botanical ingredients when I became a certified tea sommelier and started blending my own formulations to support my own well-being and goals.

As a business owner, specifically a female entrepreneur, some of the biggest challenges that I've personally experienced include difficulties accessing the capital that I need to grow and scale my business. And in addition to that, the complexity of unconscious and conscious bias that can come towards women entrepreneurs.

Thanks to the funding that we received from the Women's Entrepreneurship Strategy, not only were we able to reinvest in our retail collection of tea blends and launch into over 350 stores across Canada and the U.S., but we were able to double our amount of exporting into the United States and enter new markets as well.

Our goals and aspiration at Tease Tea include becoming an industry leader in the beauty and wellness industry for tea and wellness-centric blends. If I had to give advice to other women entrepreneurs, it would be to go find your network and find your community. Being a successful woman entrepreneur often requires having people to lean on and resources to connect with.

There are so many programs out there that you may not realize, and all it takes is taking a little bit of time to find those opportunities and connect with other people.

[Text on screen: Find out how the Women Entrepreneurship Strategy can help you. Visit canada.ca/women-entrepreneurship]

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