Financial performance - Canadian Industry Statistics

Browse for an industry Glossary

Media representatives - 54184

Here you will find information on average revenues, expenses and profits for small and medium-sized businesses in this sub-sector. You can use this information to see how your business measures up to the competition.

The links below provide two views of reports with different parameters. Other reports are available with other selections such as Provinces/Canada, Incorporation Status, Distribution, Value and Industry. A customized report, including the ability to add your own data; export reports to Excel and search for other NAICS reports, is available from the Financial Performance Data application.

Revenue range:
Annual revenues $30,000 - $5,000,000
Provinces/territory/Canada:
Canada
Incorporation status:
All businesses
Note: Balance sheet information is not available for all businesses and unincorporated businesses under the incorporation status.
Distribution by:
Total revenue
Value in:
Thousands of dollars
Data year:
2021
Industry:
Media representatives - 54184

N/A = Data not available based on selected status

Report by revenue in thousand of dollars
  Whole
industry
(reliability)		 Bottom
quartile
(25%)		 Lower
middle
(25%)		 Upper
middle
(25%)		 Top
quartile
(25%)		 Percentage of
businesses
reporting
Number of businesses 854
Revenue range:
Low ($000) 30 30 49 87 210
High ($000) 5,000 49 87 210 5,000
REVENUES AND EXPENSES (thousands of dollars) - Averages
Total revenue 262.0C 38.3 66.0 129.1 814.5 100.0
Sales of goods and services N/A N/A N/A N/A N/A N/A
All other revenues N/A N/A N/A N/A N/A N/A
Cost of sales (direct expenses) 66.1C 2.2 5.7 13.9 242.6 35.5
Wages and benefits 5.2C 0.2 0.4 1.9 18.2 7.5
Purchases, materials and sub-contracts 61.1C 1.9 5.3 12.1 225.0 35.0
Opening Inventory 0.3A 0.5 0.0 0.3 0.4 0.8
Closing inventory 0.4A 0.4 0.0 0.3 0.9 1.2
Operating expenses (indirect expenses) 116.9C 16.3 27.0 58.9 365.3 95.8
Labour and commissions 47.1C 2.9 6.6 23.6 155.4 41.1
Amortization and depletion 3.9C 1.0 1.2 2.1 11.2 62.6
Repairs and maintenance 0.8C 0.1 0.2 0.4 2.5 19.3
Utilities and telephone/telecommunication 4.7C 1.5 1.7 3.0 12.5 72.7
Rent 7.8C 1.6 2.5 3.6 23.6 43.3
Interest and bank charges 2.6E 0.1 0.3 0.7 9.3 25.2
Professional and business fees 12.9E 1.5 2.4 4.9 42.8 80.4
Advertising and promotion 11.0C 0.9 2.6 4.5 35.9 63.9
Delivery, shipping and warehouse expenses 0.3C 0.1 0.1 0.3 0.8 15.3
Insurance 1.7C 0.2 0.5 0.7 5.2 31.3
Other expenses 24.1E 6.4 9.0 15.1 66.1 94.4
Total expenses 183.0C 18.4 32.7 72.8 607.9 95.9
Net profit/loss 79.0B 19.9 33.3 56.3 206.6 99.9
BALANCE SHEET (thousands of dollars) - Averages
Total assets N/A N/A N/A N/A N/A
Total current assets N/A N/A N/A N/A N/A
Accounts receivable N/A N/A N/A N/A N/A
Closing inventory N/A N/A N/A N/A N/A
Other current assets N/A N/A N/A N/A N/A
Net tangible and intangible assets N/A N/A N/A N/A N/A
All other assets and adjustments N/A N/A N/A N/A N/A
Total liabilities N/A N/A N/A N/A N/A
Total current liabilities N/A N/A N/A N/A N/A
Current bank loans N/A N/A N/A N/A N/A
Other current liabilities N/A N/A N/A N/A N/A
Long term liabilities N/A N/A N/A N/A N/A
Total equity N/A N/A N/A N/A N/A
FINANCIAL RATIOS Averages
Current ratio N/A N/A N/A N/A N/A
Debt to equity ratio N/A N/A N/A N/A N/A
Interest coverage ratio 31.4 172.7 116.0 85.8 23.2
Debt ratio N/A N/A N/A N/A N/A
Revenue to equity ratio N/A N/A N/A N/A N/A
Revenue to closing inventory ratio N/A N/A N/A N/A N/A
Current debt to equity (%) N/A N/A N/A N/A N/A
Net profit to equity (%) N/A N/A N/A N/A N/A
Net fixed assets to equity (%) N/A N/A N/A N/A N/A
Gross margin (%) 74.8 94.3 91.3 89.2 70.2
Return on total assets (%) N/A N/A N/A N/A N/A
Collection period for accounts receivable (days) N/A N/A N/A N/A N/A
PROFITABLE vs NON-PROFITABLE BUSINESSES (thousands of dollars)
Profitable
Percentage of businesses (%) 87.9 N/A N/A N/A N/A
Total revenue 259.5C 38.3 65.7 129.5 805.7
Total expenses 162.1C 12.3 25.7 59.3 551.8
Net profit 97.4B 25.9 40.0 70.2 253.9
Non-Profitable
Percentage of businesses (%) 12.1 N/A N/A N/A N/A
Total revenue 279.9C 38.5 69.6 126.7 878.2
Total expenses 335.1C 57.2 97.1 166.3 1,012.8
Net loss -55.2E -18.7 -27.5 -39.5 -134.6

Source: Statistics Canada – Financial Performance Data

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