Protecting the Consumer Interests in Markets for Fair Trade Products in Canada

Organization

TransFair Canada

Published

2005

Summary

The goal of this project was to provide an in-depth analysis of the Fair Trade consumer, specifically within Vancouver and the Greater Toronto Area (GTA) and focusing on a case study of coffee. This study more specifically explored consumer perceptions of the concept of Fair Trade, their motives for consuming products labelled as Fair Trade, and trade-offs made with other product attributes, as well as quantifying the value they place on Fair Trade as a product attribute.

This document is available in the following language(s):

Third-Party Information Liability Disclaimer

Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.

English only

OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database