Marketing Junk Food to Children

Author

Jean-François Henry

Organization

Union des consommateurs

Published

2006

Summary

The aim of this research project was to review marketing practices targeting children in Canada, the United States and Europe as well as the regulatory and self-regulation frameworks governing these practices. It also sets out the main findings and recommendations of the WHO with respect to combating junk food and promoting healthy eating among children, and looks at a number of initiatives in various industrialized countries, in particular the United Kingdom, aimed at achieving the WHO’s objectives in this area. The purpose of the study was to look at how junk food is marketed to children through a review of texts and studies on the subject and an inventory of the legislative, regulatory and self-regulation frameworks likely to guide junk food advertising directed at children and young adults.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database