Multivariate Analysis of Small Business Information Needs

March 2000

Report to Industry Canada
COMPAS Inc.
Multi-Audience Research

In order to put the basic results in context, multivariate analysis was undertaken. A technical report presents a discussion of the research techniques employed. Substantively, the analysis involved exploring the relationship between various subjective and objective factors and issues that are most central to businesses’ orientations toward the federal government as a business information provider.