Impact Stories: Measurand

Two construction workers using Measurand’s ShapeArray product

Real-time data
Risk-informed decisions.

When it comes to public safety, there’s no time to waste. Measurand helps engineers stay a step ahead of risk with real-time data and advanced 3D shape monitoring

When soil and structures start to break down, it can have serious impacts on safety. Measurand manufactures sensor-based instrumentation that monitors those changes in real time. With the ability to collect 24-hour deformation data, their tools help operators detect potential hazards early and make proactive decisions regarding public safety. Based in Fredericton New Brunswick, these Atlantic-Canadian innovators are making a global impact from the Canadian Via Rail to the Port Said Tunnels in Egypt.

The Challenge: Accelerating business development at home and abroad

With a long-standing history with the Accelerated Growth Service (AGS), Measurand has experienced exponential growth since partnering with the program for its pilot launch in 2018. Early on, their Innovation Advisor took the time to get to know their team, understand the ins and outs of the business, and develop tangible steps to engage potential partners. Today, more than five years later, Measurand continues to benefit from the valuable connections developed through AGS.

With a primary focus on business development, working with government partners helped Measurand drive market research and put global expansion on the fast track. Over the last five years, the company has visited ten embassies, participated in roadshows and seminars around the world, collaborated with more than 20 trade commissioners, and now holds more than 20 patents globally with products sold in over 40 countries worldwide.

On top of the company's expansion abroad, back home in Canada, they used funding from AGS partners to open a new temperature-controlled testing facility that now allows them to run R&D initiatives year-round where they were previously limited to six to seven months. Measurand also used funding to invest in leadership training for staff and hire external consultants to review their management tools and technology, HR processes, and operational efficiency.

How we’re helping them
grow their business

New Equipment Financing

Opportunities New Brunswick provided Measurand with up to 20% financing to purchase equipment for their new testing facility.

Support for research and development

Measurand used funding from NRC-IRAP to hire an MBA intern on a 9-week term to assist with ongoing research and development initiatives.

Support for international expansion

Support from various Global Affairs Canada programs helped Measurand fund market research, navigate sourcing and distributing, and generate new sales in countries across Asia, North and South America, Europe, and Australia.

Employee training grants

Funding from WorkingNB provided several opportunities for Measurand to enroll staff in leadership training and management development programs. Many of those staff members now sit in leadership positions within the company.

With the support of
AGS partners

  • National Research Council’s Industrial Research Assistance Program (NRC-IRAP)
  • Global Affairs Canada; Going Global Program, Trade Commissioner Service, CanExport Program
  • Atlantic Canada Opportunities Agency (ACOA)
  • National Research Council’s Canadian International Innovation Program (CIIP)
  • Natural Sciences and Engineering Research Council of Canada
  • Export Development Canada (EDC)
  • Business Development Bank of Canada (BDC)

We're also helping
them get

  • Insurance for international exports
  • Wage subsidies
  • Assistance with strategic hiring
  • Advisory services

Because they’re helping
to build our economy by

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Fostering Innovation

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Growing Fast

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Exporting Globally

Think you’re AGS ready?
Get in touch

Call us, toll-free in Canada, at 1-833-201-4358 |TTY: 1-866-694-8389, or send us your details and we’ll get back to you.

Looking to find all the other ways government can help you grow, scale or take it global? Check out innovation.canada.ca to find the right supports for your business.