Impact Stories: Plum

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Thoughtful leadership.
Predictive success.

Plum equips enterprise organizations with the data and technology they need to hire, develop, and deploy their talent, so they can stay resilient in a rapidly changing world.

Based in Waterloo, Ontario, Plum is a talent management platform that uses science to quantify human potential at scale. With a client base around the world, they help their clients take an intentional approach to diversity, equity, and inclusion by harnessing unbiased data and full transparency in the hiring process.


The Challenge:
Sustaining their growth trajectory

With so many government supports available for Canadian businesses, it can be difficult to know where to start. Before joining the Accelerated Growth Service (AGS), Plum’s fundraising efforts were taking longer than anticipated but they needed additional capital to carry out growth initiatives and support hiring. By identifying programs that were the right fit for their business, AGS helped Plum access the funding and support they needed to take their business further, faster. Their Innovation Advisor put them in touch with key government resources and helped make funding discussions go a lot smoother. As a result of these connections, Plum has been able to hire faster, build their global presence, and develop a strong foundation for future growth.

How we’re helping them
grow their business

Referrals to the right strategic partners

Working with an AGS Innovation Advisor helped Plum filter through programs to identify the right partners, at the right time.

R&D support for technology innovation

National Research Council’s-Industrial Research Assitance Program’s (NRC-IRAP) is working with Plum to advance their talent management platform by leveraging their data to increase its predictive power.

Support for international expansion

Support from the Trade Commissioner Service (TCS) led to introductions to top-tier Silicon Valley venture capital firms and potential corporate clients, contributing to ongoing growth in the U.S.

Financing and raising capital

Export funding from Export Development Canada (EDC) and Business Development Bank of Canada (BDC) helped sustain Plum’s startup capital while they prepared for a larger Series A raise With the support of BETR partners.

With the support of
BETR partners

  • National Research Council’s Industrial Research Assistance Program (NRC-IRAP)
  • Trade Commissioner Service (TCS) of Global Affairs Canada
  • Export Development Canada (EDC)
  • Business Development Bank of Canada (BDC)
  • Innovation, Science, and Economic Development Canada (ISED)

We're also helping
them get

  • Referrals for federal and provincial funding and advisory services through FedDev Ontario’s Scale-up Platform
  • Advisory services from the Canadian Intellectual Property Office (CIPO)
  • Support for international expansion through EDC
  • Referrals for additional funding through BDC

Because they’re helping
to build our economy by

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Creating Jobs

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Fostering Innovation

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Supporting diversity and inclusion

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Growing Fast

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Exporting Globally

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Increasing productivity

About the
BETR Initiative

The Business, Economic and Trade Recovery (BETR) initiative was designed to support economic recovery post-pandemic while building a stronger, more resilient future for Canada. With representation across Government of Canada trade-related departments, agencies and crown corporations, BETR brings key players together to fuel the growth of Canadian businesses at home and abroad.

To learn more about BETR and how it's supporting Canadians check out this article: Federal partners work to rally Canada’s recovery.

Think you’re AGS ready?
Get in touch

Call us, toll-free in Canada, at 1-833-201-4358 |TTY: 1-866-694-8389, or send us your details and we’ll get back to you.

Looking to find all the other ways government can help you grow, scale or take it global? Check out to find the right supports for your business.