Unfair or deceptive business practices

An unfair or deceptive business practice is a claim that would likely mislead the average person. This claim may also take advantage of a person's inability to protect their interests during negotiations.

If you believe you have been deceived, you may contact:

If the complaint relates to labelling or advertising of food, contact the Canadian Food Inspection Agency (CFIA).

Consumers are also protected against misleading advertising.

More information

The Competition Bureau is responsible for the administration and enforcement of the Competition Act, the Consumer Packaging and Labelling Act (except as it relates to food), the Textile Labelling Act and the Precious Metals Marking Act.

Most provinces and territories have laws that protect consumers from unfair or deceptive business practices. To learn more or to file a complaint against a business, contact a provincial or territorial consumer affairs office or a Better Business Bureau near you.

Trusted consumer information

Published by the Consumer Measures Committee, a working group of federal, provincial and territorial governments, that helps educate and inform Canadian consumers.