Analyzing the Feasibility of Creating an Electronic Commerce Site Certification Program

Organization

Consumers’ Association of Canada (CAC)

Published

2001

Summary

The focus of this study was to determine the feasibility of the Consumers' Association of Canada (CAC) creating an on-line certification seal program. Existing international voluntary codes, and on-line approval programs - particularly that run by the UK Consumers Association - were reviewed and research was conducted on consumers' online shopping behaviours and online merchants' experience with on-line seals. The CAC deduced that not all seal programs are alike and some offer more consumer protection than others. This report suggests three policy directions for future action: 1) develop an all-encompassing "Seal of Seals" program, 2) become involved with other seal organizations, and 3) support the current seal programs through continued consumer education.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database