Point of Purchase Nutrition Information on Non-Prepackaged Foods

Author

Mary G. Alton Mackey PhD

Organization

Consumers’ Association of Canada (CAC)

Published

2003

Summary

Consumers were consulted on issues of concern with respect to nutrition labelling. Consumer input was attained using several methods: focus groups, key informant interviews, e-mail solicitation from members of the Consumers' Association of Canada and other interested consumers or persons working with consumers, and a meeting of the food committee and the CAC volunteer advisory committee. The research found that consumers want clear information at point of purchase, but also in a 'take home' option, for both pre-packaged and single-ingredient foods. At point of purchase, consumers indicated that charts and posters, signs near or with the product and reference books near the product were the most effective.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database