Energy efficiency comprehension among populations with low literacy levels: understanding and other aspects

Author

Olivier Bourgeois

Organization

Option consommateurs

Published

2010

Summary

In this research project, Option consommateurs (OC) assessed whether low literacy levels could affect the understanding of energy efficiency (EE) program promotional tools, thus limiting the extent to which these programs are accessible by populations with low literacy levels.

To answer the research question, OC adopted a three-step approach. First of all, based on a literature review, OC determined the main characteristics of people with low literacy levels, and how these characteristics affect the manner in which these individuals use EE programs. Secondly, OC presented various EE program promotional tools to focus groups and a literacy expert. Finally, OC conducted a review of current energy literacy practices.

Upon completion of the study, OC made key recommendations targeting:

Federal and provincial energy ministers

OC recommends that an energy literacy working group be set up. This working group could be made up of literacy stakeholders, energy consumer groups, environmental groups that promote EE, and government agencies and private enterprises that oversee EE programs.

EE program administrators

OC recommends that EE program promotional tools be designed by an information design specialist charged with making the information accessible to readers at all levels.

Public utility tribunals

OC recommends that regulated energy distributors be encouraged to introduce additional measures aimed at ensuring that vulnerable populations such as people with low literacy levels participate in their EE programs.

This document is available in the following language(s):

Third-Party Information Liability Disclaimer

Some of the information on this Web page has been provided by external sources. The Government of Canada is not responsible for the accuracy, reliability or currency of the information supplied by external sources. Users wishing to rely upon this information should consult directly with the source of the information. Content provided by external sources is not subject to official languages, privacy and accessibility requirements.

French only

OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database