Home Energy Labels: How well do they serve consumers?

Author

Consumers Council of Canada

Organization

Consumers Council of Canada (CCC)

Published

2019

Summary

Consumers are presented with information on labels in many other facets of their lives, from food labelling to the energy consumption of home appliances. However, when it comes to arguably the largest investment of their lives— their home – consumers are often left with little to no information on its environmental impact, operating costs, or the potential to improve the home’s energy efficiency.

This study focused on the utility and functionality of home energy labels in Canada. More specifically, it looked at how consumers understand these labels and how they factor into renovation and home purchasing decisions, among other actions. This report identified what information consumers draw from the labels, how the information is used, and what additional information consumers want and need in order to make informed decisions and to act on their decisions. The study also identified the range of actions consumers take based on information from energy labels.

The study consisted of a literature review, three homeowner focus groups, key informant interviews, and a national web survey of consumers’ experiences with home energy labels. The study’s objective was to identify recommendations to improve the utility and functionality of home energy labels to better meet homeowners’ informational needs. The recommendations attempt to enhance consumer confidence in home energy labels, and make the labels more effective in driving consumer behaviour and inspiring action.

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OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.

Contact information

Source: Consumer Policy Research Database