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Spot deceptive marketing practices

Every day, Canadians are exposed to misleading marketing practices. Whether you're shopping online or in-store, it's important to know what to look out for. The Government of Canada is here to help you stay informed and protect your wallet. Discover the tools and resources available to help you make smarter shopping decisions and report suspicious activities.

Common deceptive marketing practices

False Canadian-made claims

Don't assume a product is Canadian just because it displays red colours or a maple leaf design.

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When in doubt, consult our resources to avoid falling for misleading claims.

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Hidden or junk fees

Sometimes called "junk fees" or "drip pricing", these hidden charges can unexpectedly increase the final cost of your purchase.

Fake sales and discounts

You might think you're getting a great deal when a fake "regular price" makes a product look like it's on sale. Urgency cues, like "limited time only" offers, can pressure you into buying without enough time to consider.

Dark patterns

Tricky web or app designs that can influence your online behaviours, such as signing up for services or making purchases.

Greenwashing

Exaggerated or false claims about a product's environmental benefits can make it appear more eco-friendly than it really is.

Report unfair or deceptive business practices

If you think you have come across a false or misleading representation or deceptive marketing, it might be appropriate to file a complaint with the Competition Bureau. Learn more about reporting these practices.

Most provinces and territories have laws that protect consumers from unfair or deceptive business practices. To file a complaint against a business, contact your provincial or territorial consumer affairs office or file a report with your local Better Business Bureau.

Information and tools for consumers

• Money-saving tools, websites and applications
• Consumer detriment
• Unfair or deceptive business practices
• Canadian Anti-Fraud Centre
• Competition Act
• The Competition Bureau's Deceptive marketing practices