Using Precision Chemistry™ to save farmers time, labour, and resources
When it comes to agriculture, innovators are constantly looking for new ways to increase crop quality while reducing harmful environmental impacts — benefitting farmers, the planet, and all those who inhabit it.
Based in Mississauga, Ontario, Vive Crop Protection is rising to the challenge to help farmers do more with less. Using the chemicals farmers know and trust, Vive’s patented delivery system and crop protection products help growers cut down on cost, time, and resources while reducing their environmental impact.
How they’re changing the game
Transcript
Narration: Canadian businesses are the building blocks of our economy and communities across Canada. So how do we help them go further, faster?
[A number of purple hexagons, of all different sizes, appear on screen. The hexagons come together to form a map of Canada.]
Text on screen: Global Hypergrowth Project
Narration: The Global Hypergrowth Project is a scale-up initiative that’s going to take eight of Canada’s most promising home-grown companies and help put their global growth into hyperdrive, while also creating new and innovative pathways for other emerging Canadian companies.
[Larger, purple-outlined white hexagons appear and disappear, moving from left to right across the screen. Each time a hexagon appears, it contains a symbol, different from the last, representing a Canadian industry, such as pharmacare, healthcare, AI, and manufacturing.]
[The camera zooms out and purple hexagons now form a map of the world. Eight large hexagons appear on top of the map, each containing the logo of a Canadian company participating in the Global Hypergrowth Project: Clio, Ada, Duchesnay Pharmaceutical Group, AlayaCare, Lightspeed, CellCarta, Vive Crop Protection, and Clarius.]
Narration: Now let’s meet one of these game-changing Canadian businesses.
[A hexagon with Vive Crop Protection’s logo – four teardrop shapes surround the word “VIVE” – comes to the foreground, while all the other hexagons containing logos disappear.]
Narration: Based in Mississauga, Ontario, Vive Crop Protection is rising to the challenge to help farmers do more with less. Their patented crop protection products use Precision Chemistry™ to help growers increase crop quality while saving time, money and resources, all while reducing their environmental impact.
[A series of video clips showing farmers filling farm machinery with Vive Crop Protection solutions – includes a farmer carrying a white plastic jug in each hand walking in front of a large green tractor, with other farm machinery visible in the background. A closeup of the farmer’s hands pouring a white liquid out of a white plastic jug with a Vive Crop Protection label, into a small grey rectangular tank. Cut to another farmer pouring Vive Crop Protection solution out of a white jug into a large white cylindrical tank. Another cut to a close-up of the white liquid solution draining from the grey rectangular tank.]
[A wide-shot of green farmland with a house and vehicles visible in the distance.]
[Darren Anderson appears on screen from the waist up. He has round silver glasses and wears a light grey collared shirt and darker grey suit jacket. He is standing in front of a window, with an office building and shrubbery visible through the glass.]
Interview: We're a company that's making more sustainable and effective pesticides for growers. And that includes both the traditional synthetic products that growers have known and trusted for a really, really long time, as well as new bio-based solutions that help unlock a transition to a more sustainable future for agriculture.
Text on screen: Darren Anderson, CEO & Co-founder, Vive Crop Protection
[Interview footage of Darren Anderson is replaced with text on screen]
Text on screen: How does Vive Crop Protection benefit Canada?
[Darren Anderson reappears on screen]
Interview: Farmers have a very difficult job these days and have a lot of challenges that they’re dealing with and we give them new tools to help them be effective and improve the productivity and efficiency of their operation.
[A series of video clips showing Vive Crop Protection scientists wearing white lab coats at work in a lab. Clips also include close-ups of Vive Crop Protection solutions being poured into, and observed in, glass beakers.]
Interview: But in addition, we are one of Canada's leading ag-tech companies and have been building an enormous R&D footprint and that includes about 10,000 square feet of R&D resources in the Toronto area all related to really intensive science and innovation.
[Footage of scientists replaced with text on screen]
Text on screen: How can the Global Hypergrowth Project help?
[Darren Anderson reappears on screen]
Interview: One thing that Canada does very, very well, in my view, is help companies at the early stage of the innovation pathway. So developing new products, new technologies.
[A series of video clips showing early-growth farmland crops from various distances, including a close-up from ground level.]
[Wide-shot aerial footage of a large tractor driving through farmland, spraying crops with crop-protection solution.]
Interview: Where there's a need and there's a gap is around helping those companies scale and really grow rapidly because the faster we grow, the faster we achieve Canada's climate goals, the faster we have those global anchor firms that are really going to be the secret to, in our case, accelerating that ag-tech ecosystem here in Canada.
[Darren Anderson reappears on screen]
[Interview footage of Darren Anderson is replaced with text on screen]
Text on screen: Vive Crop Protection. Using Precision Chemistry™ to save farmers time, labour and resources.
Narration: GHP is helping Vive Crop Protection take their growth to the next level.
[The hexagon with the Vive Crop Protection logo – four teardrop shapes surround the word “VIVE”– appears on the right side of the screen over top of the map of Canada made up of small faded-purple hexagons.]
Narration: Because when Canadian businesses like Vive Crop Protection succeed, we all benefit.
[An animated purple line appears, forming the outline of a maple leaf. Once the outline is complete, the maple leaf turns purple and zooms towards the screen until the entire screen is purple.]
Narration: Follow their journey at canada.ca/hypergrowth
Text on screen: canada.ca/hypergrowth
Vive’s patented Allosperse® technology works at a nanoscopic level to get active crop protection ingredients exactly where they need to be, when they need to be there – and to help them stay in place.
With this technology, chemicals cover the plant more effectively, are more resistant to rain and perform better. It also helps ensure that the chemicals don’t fall off the seeds, which helps to reduce risks to not only the plant but to the surrounding environment.
By using the Allosperse® technology to create a protective shell around pesticides, Vive products can also be safely mixed with other chemicals, liquid fertilizers, micronutrients, and hard water. In comparison to conventional pesticides, Vive’s increased mixability means farmers can get the job done in one single pass, cutting down on labor time, fuel costs, greenhouse gas emissions (GHGs), harmful emissions, and hassle.
With single-pass application and the more effective use of products, Vive has already helped farmers save an estimated 128,704,000 litres of water and 71,500 litres of fuel since 2018. In addition to blazing a trail in sustainable farming, Vive is committed to improving agricultural education, starting with its own staff. Vive recently sent lab staff, sales managers, and members of the head office to farms across Canada and the US to meet the growers they support, to get their hands dirty, and learn a little bit more about agriculture.
Building on their existing technologies, Vive is working to develop effective new biopesticide products and sustainable technologies that can be easily integrated into existing crop management practices. This can help farmers achieve higher yield potential. Biologicals, for example, which are plant protection products derived from living organisms, can be used to complement chemical crop protection. Using biologicals allows growers the ability to control plant diseases, insect pests and weeds in their crops. Vive is unlocking the full potential of biologicals and a transition to a bio-based future.
From local farms to the shelves of grocery stores across the country, growers play an important role in the lives of all Canadians. By bringing the power of Precision Chemistry™ to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint.