Making customer service extraordinary for everyone
The need for customer service automation is at an all-time high. Customers expect support on every channel, in every language, all the time—expanding customer service scope. AI is changing the way businesses scale customer service, allowing businesses to control costs and maximize value.
How they’re changing the game
Transcript
Narration: Canadian businesses are the building blocks of our economy and communities across Canada. So how do we help them go further, faster?
[A number of purple hexagons, of all different sizes, appear on screen. The hexagons come together to form a map of Canada.]
Text on screen: Global Hypergrowth Project
Narration: The Global Hypergrowth Project is a scale-up initiative that’s going to take eight of Canada’s most promising home-grown companies and help put their global growth into hyperdrive, while also creating new and innovative pathways for other emerging Canadian companies.
[Larger, purple-outlined white hexagons appear and disappear, moving from left to right across the screen. Each time a hexagon appears, it contains a symbol, different from the last, representing a Canadian industry, such as pharmacare, healthcare, AI, and manufacturing.]
[The camera zooms out and purple hexagons now form a map of the world. Eight large hexagons appear on top of the map, each containing the logo of a Canadian company participating in the Global Hypergrowth Project: Ada, Clio, Duchesnay Pharmaceutical Group, AlayaCare, Lightspeed, CellCarta, Vive Crop Protection, and Clarius.]
Narration: Now let’s meet one of these game-changing Canadian businesses.
[A hexagon with the Ada logo – a stylized letter “A” – comes to the foreground, while all the other hexagons containing logos disappear.]
Narration: Today’s customers expect support on every channel, in every language, all the time, putting endless pressure on customer service teams. Ada is an AI customer service company based in Toronto, Ontario, that uses AI to help enterprises deliver quality customer service at scale, giving their teams more time to focus on improving their AI agent performance, all while controlling costs and maximizing value.
[Three people wearing headsets are sitting side by side at desks in an office setting. One of them is typing on a keyboard.]
[The Ada logo – a stylized letter “A” – followed by the word Ada appear on screen]
[A person is typing on a laptop. On the screen is an active chatbot conversation.]
[A person is working at a computer, making selections on the monitor in front of them.]
Text on screen: Long Dinh, Chief Financial Officer, Ada
[Long Dinh appears on screen, wearing a dark suit, standing next to a floor-to-ceiling glass window. An office building and shrubbery are visible through the glass.]
Narration: [At] Ada, we are working on a mission to make customer service extraordinary for everyone. And we do it by delivering [an] AI platform that automatically resolves the most amount of customer support inquiries for our customers through any channel - voice, messaging, email - with the least amount of effort.
Text on screen: How does Ada benefit Canada
[Long Dinh reappears on screen]
Narration: First of all, we want to make sure we hire and maintain talent in the country. Secondly, we want to make sure we build the technology and keep the IP in Canada.
Text on screen: How can the Global Hypergrowth Project help?
[Long Dinh reappears on screen]
Narration: For us, we were really honoured to be part of the program, and we think of ourselves as a bridge between the government officers and the technical system, …
[An aerial view of the parliament buildings and the Ottawa River in Ottawa, Ontario.]
[A city street with large office buildings on both sides.]
[Two people in an Ada office setting chatting and working on a laptop.]
Narration: … and we really hope we can bring our voice to help the government understand what the entrepreneurs in the country need so that the government can create programs that not only benefit Ada but the broader tech ecosystem as a whole.
[Long Dinh reappears on screen]
Text on screen: Ada
Making customer service extraordinary through AI
[The hexagon with the Ada logo – a stylized letter “A” – appears on the right side of the screen over top of the map of Canada made up of small faded-purple hexagons.]
Narration: GHP is helping Ada take their growth to the next level. Because when businesses like Ada succeed, we all benefit.
[An animated purple line appears, forming the outline of a maple leaf. Once the outline is complete, the maple leaf turns purple and zooms towards the screen until the entire screen is purple.]
Narration: Follow their journey at canada.ca/hypergrowth
Text on screen: canada.ca/hypergrowth
Ada Support Inc., an AI-native company based out of Toronto, is powering the shift from agent-first to AI-first customer service. Their vision is to ensure AI serves every customer by creating AI-powered solutions that deliver extraordinary customer experiences.
Founded in a belief that AI can deliver optimized customer service systems, Ada’s AI-powered customer service platform helps companies automatically resolve more customer support interactions–in any language or channel–with less effort. To help customer service leaders keep pace with these new expectations, Ada recently expanded its platform with new generative AI and voice capabilities that enable organizations to drive true omnichannel automation.
With Ada, businesses can focus on what really matters: make customer service extraordinary for everyone. This can mean reduced wait time for everyday interactions, like dealing with airlines and having more personalized experiences for online shopping.
Imagine a future where the cost of assigning every one of your individual customers a dedicated support person is essentially zero. Where a trusted member of your team is available every moment, in every channel, in every language to resolve any question the customer asks. That is the future Ada is powering. We envision a world where every customer interaction is resolved by AI, and are on a mission to make customer service extraordinary for everyone.
– Mike Murchison, Ada CEO
Founded in 2016, Ada now powers customer service automation for more than 300 companies, including customer-obsessed brands like Meta, Verizon and Shopify. Ada is uniquely designed for the customer service industry, trained on over 4 billion customer conversations. Built using cutting-edge generative AI technology like OpenAI's ChatGPT-4, Ada's platform automatically resolves complex customer inquiries across all channels and languages, with the least amount of effort.